Life Insurance: You smoke? Okay, your rates are higher b/c you have a lower mortality rate. You will live a longer period of time for us to collect premium from you. Auto: Have a safe driving record? Good for you. Your premium is lower b/c you pose less of a risk. Chances are less likely that we will have to pay a claim for you. Let the other drivers who have bad records subsidize your good rates.
Health Insurance should be no different. You have a chronic disease? That's okay, as long as you mange it proactively. You participate in the wellness program and it's resulting in higher health indices? Great, here's some money off your deductible.
Health Insurance should be no different. Until now, there was no vehicle to bring about this change. Not enough sophistication to provide the analytics to measure these complex things. Well that's all changed with the advent of Consumer Driven Health Care.
This article from Crains only scratches the surface, but it does provide some good insight.
Health Insurance should be no different. You have a chronic disease? That's okay, as long as you mange it proactively. You participate in the wellness program and it's resulting in higher health indices? Great, here's some money off your deductible.
Health Insurance should be no different. Until now, there was no vehicle to bring about this change. Not enough sophistication to provide the analytics to measure these complex things. Well that's all changed with the advent of Consumer Driven Health Care.
This article from Crains only scratches the surface, but it does provide some good insight.
-JS
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